The use case library

AI use cases, mapped to how you'll actually build them

Every use case on this page documents the same six things: the workflow, what data must exist before it runs, its automation posture, the stage of transformation it belongs to, the metric to measure, and the trap that catches most teams. That's enough to decide whether it's worth doing — before you spend anything on it.

14 use cases 9 business functions 5 stages 4 automation postures Updated

By function — where in the org this workflow lives

By stage — where in the five-stage model this typically first appears

By automation posture — the shape of the build, not the technology

Assist
AI drafts or suggests; a person decides and acts.
Automate
AI acts; a person reviews outputs and exceptions.
Agentic
AI runs end to end; a person supervises by exception.
Co-designed
A workflow that couldn't exist before — new role, new shape.

14 of 14 use cases

All AI use cases

  • Customer service Pilot Assist

    Drafting first replies to routine tickets

    The first reply is where the queue backs up. Drafted from your knowledge base, reviewed by an agent before it sends.

    Data in
    Current knowledge base, ticketing integration, ticket history and account context
    Measure
    Handle time, first-contact resolution, CSAT, intervention rate
    Read the use case
  • Customer service Expand Automate

    Auto-resolving order-status and returns inquiries

    The two highest-volume, lowest-stakes inquiry types get answered end to end, with exceptions escalated to an agent.

    Data in
    Order management system, returns policy, customer history, live shipping status
    Measure
    Resolution rate, time to resolve, deflection rate, escalation accuracy
    Read the use case
  • Finance Pilot Assist

    Matching invoices and flagging exceptions

    Three-way match runs automatically; only true exceptions reach an AP clerk, with a suggested resolution and reason.

    Data in
    ERP access, clean vendor master, documented approval rules and tolerances
    Measure
    Exception rate, cycle time, error rate, cost per invoice
    Read the use case
  • Finance Autonomate Agentic

    Autonomous exception resolution in accounts payable

    The workflow that resolves exceptions now proposes and executes its own fixes — inside an eval ceiling and a spend threshold.

    Data in
    Historical exception resolutions, decision log, spend thresholds, audit trail
    Measure
    Autonomous resolution rate, revert rate, incident rate, review burden per workflow
    Read the use case
  • Finance Transform Co-designed

    Multi-source close variance explainer

    Not a faster close memo — a continuous narrative that ties each variance to its driver, cited. A new Finance role runs it.

    Data in
    GL, sub-ledgers, budget model, prior-period commentary, business-unit sources
    Measure
    Time-to-explanation, driver accuracy, FP&A review time, correction rate
    Read the use case
  • HR Pilot Assist

    Answering policy questions with cited sources

    Answers to routine policy questions include the actual policy paragraph — so employees verify the answer instead of filing a ticket.

    Data in
    Current policy library, access controls, escalation path to an HR business partner
    Measure
    Ticket deflection, answer accuracy, time to resolution, employee satisfaction
    Read the use case
  • Sales Pilot Automate

    Meeting notes to CRM updates

    Recorded sales calls become structured CRM field updates — with consent, field mapping, and rep review.

    Data in
    CRM field map, recording consent policy, transcript pipeline, manager coaching
    Measure
    CRM completeness, admin time per rep, forecast accuracy, correction rate
    Read the use case
  • Sales Expand Agentic

    Account-plan pre-briefs from call history

    Before each call, an agent stitches together the last 90 days of interactions, open items, and the account plan into a one-page brief.

    Data in
    Call transcripts, CRM, email threads, support tickets, account plan
    Measure
    Rep time-to-prep, brief accuracy, meeting-to-opportunity rate
    Read the use case
  • IT Pilot Assist

    First-pass service-desk triage

    Every incoming ticket gets a category, a priority, and a suggested runbook — so agents start at the solution, not the description.

    Data in
    Historical tickets and resolutions, CMDB, service catalog, runbook library
    Measure
    First-contact resolution, mis-route rate, mean time to resolve, agent time saved
    Read the use case
  • IT Expand Automate

    Postmortem and runbook drafting

    Incident timelines, chat logs, and traces become a drafted postmortem and an updated runbook — reviewed by the on-call engineer.

    Data in
    Incident tooling, traces/logs, chat history, prior postmortems, runbook library
    Measure
    Time-to-postmortem, runbook freshness, repeat-incident rate
    Read the use case
  • Marketing Expand Automate

    Localized campaign variants from a master brief

    One approved master brief generates per-market variants — with brand voice preset, legal-required substitutions, and a review gate per market.

    Data in
    Approved master brief, brand voice guide, per-market legal rules, past campaign performance
    Measure
    Time per market, brand-voice pass rate, legal-escalation rate, market CTR
    Read the use case
  • Legal Pilot Assist

    First-pass contract review with clause flags

    Inbound contracts get flagged against a clause playbook before a lawyer opens them — hidden risk surfaces in minutes, not days.

    Data in
    Clause playbook, prior redlines, standard positions, contract repository, escalation rules
    Measure
    Review cycle time, missed-clause rate, reviewer override rate, lawyer review hours saved
    Read the use case
  • Operations Transform Agentic

    Supplier-risk summarization and reroute proposals

    A continuous risk agent reads news, filings, and shipping data, flags supplier exposure, and proposes reroutes — a new Ops function runs it.

    Data in
    Supplier master, BOM, logistics feeds, external risk sources, approval matrix
    Measure
    Time-to-detection, reroute accuracy, disruption cost avoided, proposal acceptance rate
    Read the use case
  • Product Transform Co-designed

    Theme synthesis from feedback corpora

    Support tickets, sales calls, reviews, and surveys continuously synthesize into ranked, cited themes — a new Research-Intelligence role curates them.

    Data in
    All feedback sources, customer metadata, current roadmap, prior syntheses
    Measure
    Time-to-theme, theme acceptance rate, roadmap-items-influenced, false-emergence rate
    Read the use case
Methodology

How to read a use case

Every use case here documents the same six things. If a use case you find elsewhere is missing two or more of them, be careful — it's probably a pitch, not a plan.

A use case without these six fields is a headline. Six fields is what makes it comparable, plannable, and provable.

  1. The workflow.

    The actual steps, start to finish — including where the human sits. If a use case can't describe where the human decides, it hasn't been designed yet.

  2. Data in.

    What must exist at the start and mid-way through the workflow. Not "clean data" — current and accessible data, with the source and permissions named. This is the field most pilots skip, and the field that kills most pilots.

  3. Automation posture.

    Assist, automate, agentic, or co-designed. Posture is a decision about the shape of the build — not a statement about the technology. Two use cases with the same title can be entirely different projects depending on their posture.

  4. Stage fit.

    Which of the five stages — pilot, expand, executize, transform, autonomate — this use case typically first appears in. Stage isn't a difficulty rating; it's a function of what substrate the workflow requires.

  5. The metric.

    What to measure, and what baseline to set first. A metric without a baseline isn't a metric — it's an opinion with a number attached.

  6. The trap.

    The failure mode most teams hit — in one sentence. If a use case page can't name its trap, it hasn't been written by someone who has run it.

Browse by function

Where in the org the workflow sits — not a claim that the workflow only belongs there.

Frequently asked questions

How do I choose which AI use case to start with?

Start with a workflow where work is repetitive, information-heavy, and slow — and where you can see the metric you'd change. Skip anything you can't baseline in under a week. Most teams start with customer service, finance, or IT operations because the inputs are already digital and the before-and-after is measurable.

What are the most common AI use cases in 2026?

The five most common across this index are: drafting first replies to routine tickets (customer service), matching invoices and flagging exceptions (finance), answering policy questions with cited sources (HR), meeting notes to CRM updates (sales), and first-pass service-desk triage (IT). They are common because the workflow is already instrumented, the input is already digital, and the metric is already tracked — which is exactly what makes a pilot provable.

What data do I need before I can pilot an AI use case?

Every use case here lists it under Data in. In general, three things: the source data the workflow already consumes, access controls for who can read that data, and a feedback loop so you can measure whether the output was correct. "Clean data" is not the bar — "current and accessible" is.

Can a use case skip stages?

Not meaningfully. A use case labeled Autonomate still passed through Pilot — the workflow was mapped, a baseline was set, an automation posture was chosen. What differs is how far you have pushed the same underlying workflow. The five-stage model is cumulative, not a checklist of things to do once.

What are the common ways AI use cases fail?

Three that recur: automating without mapping the data, so nothing is provable; choosing a use case you cannot baseline, so nobody believes the improvement; and treating human-in-the-loop as a permanent state rather than an interim posture, so the intervention rate never falls and neither does the cost.

How many AI use cases should a company run at once?

In Pilot, one to three. In Expand, ten to twenty across functions. Beyond that, the pattern library and the operating model should carry the load — the central team's job shifts from building workflows to teaching the pattern. If every new use case still needs the central team to build it, you haven't expanded; you've just queued.

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